Privacy Policy
Privacy Policy
Last updated: April 09, 2026
This Privacy Policy explains how BCBG collects, uses, shares, stores, and protects personal information when you visit our website, place an order, contact customer support, subscribe to email updates, or use our online store features.
Overview
BCBG respects your privacy and aims to handle personal information in a clear and responsible way. This policy applies to information collected through our website, checkout, customer service communications, account features, cookies, analytics, and email marketing.
By using the BCBG website or submitting information to us, you acknowledge that your information may be collected and used as described in this Privacy Policy.
Information We Collect
The information BCBG collects depends on how you interact with our website and services. We may collect information you provide directly and information collected automatically when you browse the site.
- Contact details, such as your name, email address, shipping address, and billing address.
- Order details, such as items purchased, size or color selections, order number, delivery details, and transaction status.
- Account details, if account features are available, such as login information and saved preferences.
- Customer support details, such as messages, return or exchange requests, product questions, and related attachments.
- Marketing preferences, such as email subscription status and communication choices.
- Device and usage information, such as browser type, IP address, pages viewed, referring pages, shopping activity, and site interaction data.
How We Use Information
BCBG uses personal information to operate the online store, process orders, provide customer support, improve the shopping experience, and communicate with customers.
- To process, confirm, fulfill, and manage orders.
- To provide shipping updates, order notices, return or exchange support, and customer service responses.
- To process payments and help detect or prevent fraud, unauthorized activity, or checkout issues.
- To personalize or improve website performance, product presentation, and customer experience.
- To send email marketing messages when you subscribe or otherwise agree to receive them.
- To maintain records needed for customer support, order history, business operations, and compliance purposes.
Order Processing
When you place an order with BCBG, we use the information you provide to confirm your purchase, prepare your order, arrange delivery, communicate order updates, review support requests, and handle returns or exchanges when applicable.
If your order information is incomplete or appears inaccurate, we may use your contact details to reach you for clarification.
Payment Information
Payment information may be processed through PayPal, Stripe, and credit card payment services. These payment options help complete your purchase and verify transaction details.
BCBG receives limited payment-related information needed for order confirmation, transaction status, support, refunds, and recordkeeping. Please review the privacy terms of the payment option you choose at checkout.
Cookies & Analytics Tracking
BCBG uses cookies and similar tracking technologies to support website functionality, remember preferences, understand website performance, analyze browsing behavior, and improve the online shopping experience.
- Essential cookies may help the website function, support cart activity, and enable checkout features.
- Preference cookies may help remember selected settings or shopping preferences.
- Analytics tracking may help us understand traffic, page visits, product interest, and website performance.
- Marketing-related cookies may help measure engagement with email or promotional content where applicable.
You may be able to adjust cookie settings through your browser. Some website features may not function properly if certain cookies are disabled.
Email Marketing
BCBG may send email marketing messages if you subscribe, sign up for updates, or otherwise agree to receive promotional emails. These messages may include product updates, store news, offers, or shopping reminders.
You can unsubscribe from marketing emails by using the unsubscribe link included in the email or by contacting us at support@shopbcbg.com. Even if you unsubscribe from marketing emails, we may still send non-promotional messages related to orders, customer service, account activity, or policy updates.
Service Providers
BCBG may share necessary information with service providers that help us operate the online store and provide customer service. These providers may assist with website hosting, ecommerce tools, payment processing, order fulfillment, delivery support, email communication, analytics, fraud prevention, and customer support.
Service providers are given access to information needed to perform their services and are expected to handle personal information responsibly.
Data Security
BCBG uses reasonable administrative, technical, and organizational measures designed to help protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
No website, online store, payment system, or method of electronic transmission can be guaranteed to be completely secure.
Data Retention
BCBG retains personal information for as long as reasonably needed to process orders, provide customer support, maintain records, resolve disputes, prevent fraud, comply with applicable obligations, and operate our business.
Retention periods may vary based on the type of information, the reason it was collected, and operational needs.
Customer Privacy Rights
Depending on where you live, you may have rights related to your personal information. These rights may include the ability to request access, correction, deletion, portability, restriction, or objection to certain processing.
You may also have the right to withdraw consent for certain communications, such as email marketing. To submit a privacy request, contact BCBG at support@shopbcbg.com. We may need to verify your identity before completing certain requests.
Children’s Privacy
The BCBG website is intended for general audiences and is not directed to children. We do not knowingly collect personal information from children.
If you believe a child has provided personal information to BCBG, please contact us so we can review the request and take appropriate action.
International Users
If you access the BCBG website from outside the region where our store operations or service providers are located, your information may be processed or stored in a location different from your own.
By using the website or placing an order, you understand that information may be handled as needed to provide store services, process payments, fulfill orders, and respond to support requests.
Policy Updates
BCBG may update this Privacy Policy from time to time to reflect changes in our website, store features, business practices, technology, or legal requirements.
When updates are made, the revised policy will be posted on this page with a new “Last updated” date. Your continued use of the BCBG website after updates are posted means you acknowledge the revised policy.
Contact Information
If you have questions about this Privacy Policy, your personal information, email marketing preferences, or a privacy-related request, contact BCBG at support@shopbcbg.com.
Please include your name, the email address related to your request, and a clear description of how we can help.
Your Privacy Matters
BCBG is committed to handling customer information with care while supporting a clear, secure, and helpful online shopping experience.
